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A well-thought through article, thank you. You touch on the many points of this tourism hydra, that I realise it can never be one size fits all - this word ‘sustainable’ can’t possibly fit all. If a business can speak plainly about their sustainability model from start to finish, then perhaps it could apply to them. Otherwise, as you say; pour yourself a drink’!

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Hi Stuart - excellent post! I wonder if this has caught your eye? https://www.cnn.com/travel/amp/widi-reserve-islands-indonesia-intl-hnk/index.html

Stumbled across it yesterday - wow.

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